About Phoenix AI
We spent years building automation for large corporations in banking and finance. Now we're bringing that same expertise to Australian small business.
The story
From enterprise automation to small business
At ASIC, I took a 51-step onboarding process and cut it down to seven. At EML, I mapped six manual workflows and showed how automation could take them from 100 steps down to 20. Same pattern everywhere — too many steps, too much copying data between systems, teams working in silos with no way of doing things consistently.
I did this work for Westpac, ANZ, CBA, IAG. Enterprise systems where mistakes cost real money.
Now I do that same work for small businesses instead. They get my skills and knowledge, direct.
The thing I noticed was that small businesses have the same problems — except they don't have a team to fix them. They're running on thin margins, doing the same admin every week, and wondering why there's never any time left to actually grow. Big companies sorted this out years ago. Small businesses just keep doing it manually.
Phoenix AI is me fixing that. I sit down with you, work out where the time goes, and build something that handles it. No platform to learn. No team to train. Just a system that runs.
Where I have workedASICAustralian Securities and Investments Commission WestpacBanking ANZBanking CBACommonwealth Bank of Australia IAGInsurance EMLInsurance
Enterprise calibre, small business focus
Years of experience building automation systems where there was zero room for error. Now bringing that same rigour to businesses that need it most.
Why Phoenix AI
AI and Automation should work for you, not the other way around
I sit down with you — in person or on a call — and map out where the time goes. Then I build a prototype so you can see it working before we invest in the full thing. If it doesn't look right, we change it. If it doesn't look right at all, we walk away. No hard feelings.
I stay involved after launch too. Systems break, businesses change, new problems appear. I'm here to fix it.
The goal is always the same: get the repetitive stuff out of the way so you can focus on the work that actually matters.
The Phoenix AI Podcast
Coming soon. Conversations with Australian business owners about automation, AI, and building companies that actually give you your time back.
Coming Soon
Let's work together
Book a free 30-minute strategy chat. We will discuss your business, your challenges, and how AI automation can help. No pitch, just practical advice.
Or call 0414 765 678